Speaker Profile

Margo Berman

View a printable version of this profile. Location of Speaker: Miami or Ft. Lauderdale, Fl. Fees: $6,500 - $8,500

Specialties:  Keynote Trainer Workshop Leader Facilitator-Retreat Seminar Leader Topics:  Creativity Advertising Marketing Problem Solving Public Relations Innovative Marketing Branding Product/Branding Positioning Speech Titles Mental Peanut Butter® Powerful PR Creativity to Shatter the Gray Matter® Street-Smart Advertising The Bug to Catch (Viral Marketing) Soaring, Not Just Flying (Inspirational) About This Speaker: Client Comments About Margo Berman's Speaking and Training - “Thank you so much for your presentation on “The Creative Approach: Thinking Outside Your Own Haircut” at last week’s Advertising Sales Strategies seminar in Reston. Your energy, enthusiasm and expertise made for a great session. The members—and I — learned a lot of great, applicable ideas for creating advertising campaigns.” –Sharen Kardon, Seminar Associate and Moderator, American Press Institute _____________ “She’s dynamic, creative, and knowledgeable. Her training style keeps everyone involved and gets results.” –Alice Kemper, Owner, Sales Training Consultants Sales Training Consultants _____________ “It was a pleasure to see you and a real learning experience to have you here at the Miami Herald. You can never learn too much about ‘thinking outside the box” and being creative with ads and product combinations for our advertisers. Comments from class participants include: -‘Thanks for the fantastic seminar…Margo’s’ energy, experience and insight are refreshing!’ - ‘Just wanted to let you know that I really enjoyed the class. It really made you think.’ – Bobbi Silber, Advertising Training Manager, The Miami Herald “Margo was great! I loved her energy and creativity.” – Deb Forsten, Chair of National Women in Communications Conference _____________ b) About Marketing Consultation/Creative Work: ________________________ “I just wanted to tell you how much my brother and I appreciate the incredible advertising concepts you have created for us over the years. Literally, we have generated millions of dollars because of the print ads, radio spots, TV programs an direct mail pieces you conceptualized.” – Pat Riley, President, Clientele _____________ “She is a great risk taker who thrives on deadlines and excels at solving complex creative problems.” – Barbara Goldberg, Executive Vice President, O’Connell & Goldberg Creative Public Relations _____________ "Resourceful and innovative, she is one of the most imaginative creative-problem solvers I've encountered." – Fabio Storti, Art Director, Doghaus Design _____________ “Margo has an uncanny ability to zero in on what the client is trying to convey and encapsulate it perfectly.” – Jennifer Minnich, Creative Director, M2 Design ________________________ c) About the Book (Street-Smart Advertising): "In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win." Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series “She’s dynamic, creative, and knowledgeable. Her training style keeps everyone involved and gets results.” –Alice Kemper, Owner, Sales Training Consultants Sales Training Consultants “It was a pleasure to see you and a real learning experience to have you here at the Miami Herald. You can never learn too much about ‘thinking outside the box” and being creative with ads and product combinations for our advertisers. Comments from class participants include: -‘Thanks for the fantastic seminar…Margo’s’ energy, experience and insight are refreshing!’ - ‘Just wanted to let you know that I really enjoyed the class. It really made you think.’ – Bobbi Silber, Advertising Training Manager, The Miami Herald “Margo was great! I loved her energy and creativity.” – Deb Forsten, Chair of National Women in Communications Conference b) About Marketing Consultation/Creative Work: “I just wanted to tell you how much my brother and I appreciate the incredible advertising concepts you have created for us over the years. Literally, we have generated millions of dollars because of the print ads, radio spots, TV programs an direct mail pieces you conceptualized.” – Pat Riley, President, Clientele “She is a great risk taker who thrives on deadlines and excels at solving complex creative problems.” – Barbara Goldberg, Executive Vice President, O’Connell & Goldberg Creative Public Relations "Resourceful and innovative, she is one of the most imaginative creative-problem solvers I've encountered." – Fabio Storti, Art Director, Doghaus Design “Margo has an uncanny ability to zero in on what the client is trying to convey and encapsulate it perfectly.” – Jennifer Minnich, Creative Director, M2 Design c) About the Book (Street-Smart Advertising): "In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win." Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series Media Quotes About Margo Berman - a) Quoted in books 1. Where’s the Wow. Robyn Spizman (McMillanPress, release date: 2008) 2. Advertising: Principles and Practice. William Wells, Sandra Moriarty, and Nancy Mitchell (Pearson Prentice Hall, release date: 2009) 3. Show Me Marketing With Video. Jessica Kizorek (PSI Publications, 2008) b) Quoted in articles 1. “Story Hour. Intrigue Your Audience by Marketing with Storytelling Techniques (Biz 101)” Nichole L. Torres. Entrepreneur Magazine April 2007. 2. “Put It In Print,” Shelly Meinhardt. Entrepreneur Magazine January 1989. c) Sample of Articles Written “The Use of Music in Advertising.” Encyclopedia of Advertising, Spring, 2003, pp. 1103-1112. “History of Typography.” Encyclopedia of Advertising, Spring, 2003, pp. 1579-1584. “Tips for Developing Sticky Taglines.” Journal of Advertising of Education, Spring, 2002, pp. 54-57. “In Advertising, Don’t Write Copy, Compose a Sonata.” Journal of Advertising of Education, Fall, 1999, pp. 57-59. “Teaching Grammar Through Lyrics, Film and Literary Quotes. The Grammar Controversy.” American Society of Business and Behavioral Sciences, Las Vegas, Nevada. February 1998, Vol. 10, pp. 67-73. Falk, Louis K., Jones, Robert, Berman, Margo and Dawn Foster. "Advertising and Public Relations Programs and the Web.” The International Academy Business Disciplines, Business Research Yearbook, Chicago, Illinois. March 1998, Vol. V, pp. 31-33. “Teaching the Inner Rhythm of Writing Through Speech Analysis, Poetic Effects and Popular Lyrics.” Journal of Advertising Education, Fall, 1997. “Testing Employees Before Hiring Them.” South Florida Business Journal, June 3, 1994, p. 17A. “Business Growth Through Direct Marketing.” South Florida Business Journal, May 6, 1994, “Tips For Tycoons.” Professional Communicator, April, 1992 p. 19. “Creative Testing.” Professional Communicator, February, 1992 pp. 19-21. “What’s Hot...The Latest In Technology.” Professional Communicator, April 1991, pp. 6-7. “Miami: What’s The Big Attraction?” Markee, December 1989, pp. 21-23. ________________________ About Margo Berman - Margo Berman, President, Creative Catalyst Unlock The Block Advertising Professor at Florida International University, Master’s Degree a. Author of Street-Smart Advertising: How to Win the Battle of the Buzz b. Co-Author of The Brains Behind Great Ad Campaigns (to be released 2008) c. Creator of two 6-part Webinar SerieS 1. Street-Smart Advertising 2. More Street-Smart Advertising d. Creator of three 1-hour CDs 1. Mental Peanut Butter® 2. How to Write Killer Copy 3. How to Create Great Ads at Breakneck Speed

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